Dental Marketing in the Ireland

Welcome to dental marketing in Ireland! I’m guessing you stumbled on this page because you’re looking to get more dental patients through your door and need some help doing so! Perhaps you’ve given digital marketing a go yourself, but found it time-consuming and frustrating?

I get you… it is! But luckily, I’ve been doing this for years and know what I’m doing. So, I can help you find and retain dental patients and you can go back to focusing on dentistry.

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    Who is behind Profitable Dentistry?

    Hi – I’m Florian Tomko and I’m the guy behind Profitable Denistry, a boutique dental marketing agency! I specialise in bringing more new patients to dental practices in Ireland through the use of Google Ads and SEO. Having worked as a marketing manager at two dental clinics and focusing solely on online marketing for dentists, I’ve managed to become a highly proficient digital marketer in the field of dentistry.

    By concentrating on this field alone, I’m able to produce much better results than most other marketing agencies or marketing consultants.

    Save Yourself Time, Effort, and Money

    Why waste precious hours researching how to do your own SEO or manage your own Google Ads campaigns? Yes, there are plenty of how-to videos out there, but it’s just not the same if it’s not done by a professional.

    For example, would you let one of your patients do their own fillings? Perhaps they’ve watched a few videos on it on YouTube – do you think they’re now qualified enough to do a good job? Absolutely not! So, why would you try to become a Chief Marketing Officer?

    Save yourself time, effort and money by hiring a professional to do the job. They will be able to do the job quicker, better and save you money in the process!

    Why do Irish dentists need a dental marketing agency?

    There are currently 58 dentists for every 100,000 people in Ireland! With the current population at around 4,937,000, that means there are around 2,864 active dentists in Ireland. This also means that each dentist has access to around 1,724 patients each!

    However, you and I both know, that for a 3-4 chair practice to do well, it needs around 5,000-10,000 registered patients, which is a lot more than the! How do you do this? Get in touch by clicking the red button and hire a dental expert!

    How many people are using Google to search for a new dentist in Ireland each month?

    For example, in Dublin, 9980 people search for dental services every month! So, if you have a dental practice in Dublin, all of those people could be potential new patients for your dental practice! The numbers are still fairly high outside of the capital, with 4720 searching in Cork and 2850 in Limerick.

    By the power of Google Ads, we can target those who are local to your dental practice and convert them into paying customers. And with some hard work on your SEO, your website will eventually be shown first to many other potential new customers.

    What are Google Ads?

    Google Ads are the paid adverts that you see at the top of search results when you type a search term such as “emergency dentist in Dublin 4” into Google. These ads appear above all the other search results, including map results and have a little “Ad” tag by them so that people know it’s a paid advertisement.

    It’s not just a matter of paying some money to have your ad up here, but you want to show the right ad to the right people at the right time – those who are likely to become and stay your patients. With an experienced partner like myself you can maximise the return on your investment and stop wasting money.

    What is organic SEO?

    Chances are you have heard the word SEO thrown around before. SEO stands for Search Engine Optimisation – which in short summarizes all activities that are involved to get your dental website to rank higher in search engines such as Google

    For example, When someone searches “Root canal treatment Dublin” in Google, you want your Website to appear within the search results, preferably near the top of the first page. If you can achieve this you will be able to generate plenty of new patients each month, as most people choose one of the first 5 results they find on Google.

    What is Local SEO?

    In a nutshell Local SEO is the practice of optimising a dental website for a search query that is location-specific. Google uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user.

    Local SEO results are typically displayed on the search results page in form of a so-called map pack as can be seen on the image. There are typically only 3 dental websites listed in the map pack on page 1 of Google. If you manage to get your website into this top-3 spot you will be significantly more visible to patients in your area.

    How much will digital marketing for my dental practice cost?

    If you want to see positive results and maximise your ROI, we recommend investing at least €18,000 per year on your SEO and Google Ads. This means, for as little as €1,500 per month, your dental practice will be put on the map in Ireland and you will be able to get more patients through your door. As mentioned, dental SEO results take time, which is why we recommend a 12-month contract, so you can give it time to see the benefit our dental digital marketing will have on your practice.

    How I Work With You and Your Dental Practice

    Maximize my efforts and use my expertise

    When you’re a client of Profitable Dentistry, the focus is on you! I maximise my efforts and use my digital marketing expertise to maximise the potential for your dental practice.

    Maximize my efforts and use my expertise

    Your success is my priority, so I need to understand everything about your local market and audience. This is why I only work with one dentist in a 15 km radius – I make sure that I am not helping your competition too!

    Maximize my efforts and use my expertise

    Therefore, if you want to grow your dental practice and make it successful in your local area, then you need to get in touch before your competition does!

    Need More Convincing?

    I get it – you’re hesitant to hire someone who is in not local to you. However, I’m not just someone; I’m an expert dental marketing professional with several years of experience in both the dental and digital marketing field. I’ve turned average dental clinics into very successful and profitable ones!

    Between 1996 and 2016, my father’s dental practice acquired just 450 new patients per year (on average). After creating an effective digital marketing strategy and implementing this for his practice, I was able to drive 1150 new patients to his practice in 2019 alone. That’s nearly a 3x increase in one year! If you want to see a 3x increase in the number of your dental patients and help your dental practice grow, then I would love to help you too!

    Do you need help with your digital marketing?

    Don't fall behind local competitors, but rather take action to get ahead. Start using the power of Google Ads and SEO to start generating plenty of new patients consistently!

    Get in touch