As a dentist, securing more patients is arguably your greatest priority. In today’s market, competition is high, which is why you need a digital marketing strategy. Digital marketing is the modern, dominant form of marketing that utilizes the power of the internet. It’s a practice that seeks to promote your dental office to all the …
Beginner’s Guide to Digital Marketing for Dentists Read More »
What is Google Analytics? Google Analytics is undoubtedly one of the most powerful web analytics tools available today. With close to 30 million websites using Google Analytics, it definitely dominates the market. It provides you with unparalleled access to your website’s performance and insightful information about your visitors. But what’s even more surprising is that …
If you run your own dental practice, then you’ve probably considered getting a dental marketing consultant to help you bring patients through the door. However, it’s difficult to know whether they will be a good investment or not! This is hopefully what we help you decide in this article! If you already know that you …
Are you ready to make the top search engine in the world work for you? A Google Ads campaign can get you there. Yet, before you invest in one, it’s smart to do a little strategic planning, first. Mainly, you want to make sure that the investment you’re putting into the effort will yield the returns you …
You’ve read the statistics and heard the promises. You know that Google has claimed 40% of all internet traffic. So, you invested in Google Ads to boost your online visibility and direct more users to your website. You’ve also taken the time to optimize your SEO approach. Now, the waiting game begins. Will your hard work pay off? Unless you have a dedicated …
How Can Dentists Measure the ROI of Digital Marketing Campaigns Read More »
It’s recommended that dental practices have a goal of at least 15% growth. Considering most dentists have a 10% loss through normal attrition, this is a reasonable number to make up for the loss and to generate decent revenue. However, most things in life go, this is easier said than done. While you may be a …
What if you could display your dental ads on the biggest search engine in the world? With Google Ads, you can. With this platform, you’ll pay to display a brief, clickable advertisement within the greater Google ad network, popping up on relevant search results across the web. While this can be an incredible opportunity to boost your exposure, …
How Smart Dentists Choose the Right Google Ads Agency Read More »
Knowing the demographics of your target market lets you target your advertising at the people most likely to become your customers. For example, women drive more than 90% of the buying decisions for healthcare needs. Most of the traditional dental advertising channels like local newspapers and the Yellow Pages don’t give you much control over who sees …
Dental PPC Guide | Pay per Click Dental Advertising Read More »
Your dental practice has a stellar reputation, excellent customer service, and rave reviews, but why are you having trouble attracting new patients? The answer is simple: your current marketing strategy isn’t doing your dental practice justice. Despite your 5-star skills, you’re still just one office in a sea of dental practices. The phone book and …
Learn more about the targeting options in Google Ads that let you pin-point your target audience.