Do you want to get on page 1 of Google without having to pay for it each time? Then Search Engine Optimization (SEO) is what you should focus on. If you are looking to take up space by occupying one of the precious top positions and move your local competitors down the order, you’ve come to the right place.
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I’m sure you’ve heard the word SEO thrown around before, but do you know why it is so important for your dental office to get it right?
Dental SEO stands for Search Engine Optimization for dentists – which in short summarizes all activities that are involved to increase the ranking of a dental website on Google. For example, when someone searches “Root canal treatment Las Vegas” in Google, a Las Vegas-based practice that is looking to attract more dental patients would want their website to appear within the search results, preferably near the top of the first page.
The reason why a dental office should strive to show up as high as possible on page 1 of Google is down to the fact that most people choose one of the first 5 results they find on Google. If you can outperform your local competitors and break into the top 5 spots, you will be able to generate a steady stream of new patients each month.
If you’re skeptical about whether this is possible, then let me tell you how it’s not just possible but probable. Both SEO and Google Ads can have a tremendous effect on the marketing of your dental office and help you grow new patient numbers by dramatically increasing your exposure to the right audience.
I’m Florian Tomko, founder of Profitable Dentistry, a dental marketing expert that specializes in Google Ads and dental SEO for practices exactly like yours. I specialize in using highly focused dental marketing campaigns using the power of Google, the world’s biggest search engine, to help attract more patients and grow dental practices.
Profitable Dentistry is a specialized marketing agency for dental practices ONLY. Looking for an SEO campaigns that help you climb the rankings? Choose Profitable Dentistry and receive a bespoke service. No keyword guess work, no unnecessary content, just the right kind of optimization to suit the needs of your practice. My goal is simple – to help your website climb to the top of the rankings over the long term – no quick “crash and burn” fixes here!
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Just like regular brushing leads to healthy teeth, SEO (when done right) leads to a watertight return on investment. Expect a steady stream of free traffic to your website, which invariably leads to new customers and long-term profits.
Every time someone searches for the services you offer such as ‘Dentists near me’ or “Dentist + City”, it’s important your dental practice is displayed prominently.
Don't rely solely on advertising your business through ads on Google or Facebook. Gain active, good quality organic leads through highly effective dental SEO marketing campaigns and diversify your exposure.
Research shows that people see businesses with a higher organic search ranking as more credible, with the psychology indicating that if a business is ranking high, lots of people trust it.
Well established websites usually generate more than 50% of their traffic from SEO or organic sources and it pays to take some time to create a quality website that’s been optimized efficiently
Knock your competitors out of the running with dental practice-specific SEO strategy. Your website will populate page 1 of a potential client’s search results, gaining more business as a result.
What you’ll get in your free proposal:
While I’d love to say that the sky's the limit when it comes to dental SEO, the fact is that in the world of search engine marketing, search volume and demand is the limit. If you live in a major city with a population above 200,000 people, you’ll have a disproportionate number of leads compared to a dentist who operates in the countryside in a city of 5,000.
However, just because your practice is in a small town, it doesn’t mean you’ll find it harder to find leads. It just means there’s less competition! Get in touch to find out more about how many new patients Dental SEO could generate for your dental practice every month, no matter where you live!
An often-overlooked area of marketing, SEO is vital for the long-term impact of your website. When you choose the right SEO agency that will help you get to page 1 of Google, it is like hiring a salesperson that will help to market and sell your services 24/7 365 days. That’s right, once you achieve solid rankings, you can even secure new patient leads in your sleep!
Let’s look at some statistics on why dental SEO and being visible on Google should be one of your biggest priorities when it comes to marketing your dental office:
I ask the deep dive questions such as how much SEO has been done in the past, how many patients you want to attract and how your business is doing.
What are your targets? What do you want to achieve in the next few months or years? Once I know all this, we can better define the strategy and required activities later on.
I review your local landscape to see who the main players are and what their USPs are. Additionally, I analyze their websites to understand why they are ranking highly in your city’s search results.
I find the fundamental keywords that should be targeted in the SEO project. Due to my experience in dentistry, there will be no guesswork, and the right keywords will be chosen from the start.
Once the keyword research is completed, I will analyze how your website is currently performing in terms of visibility on Google for the targeted keywords. Based on these findings we will map out a strategy to move forward.
After completing step 5 we will have a clear picture of the current situation and understand all areas of your website that need to be worked on in order to improve keyword rankings. Based on this we will chalk up a specific treatment plan for your website’s SEO needs.
Once all topics that you want to rank your dental website for are identified we will make sure to maximize the chances of success by producing highly relevant content for you. In some cases it is sufficient to fix or rewrite existing website content. In other cases it is better to create entirely new content.
Once the updated or new content is ready we will be able to upload it to your dental website. Besides the updated content we will ensure that all elements such as page titles, meta descriptions, image titles etc. are taken care off.
Once your website is fully optimized from an SEO stand point it is time to get the word out. We can amplify the increases of organic traffic over time with a Google Ads campaign to ensure that you truly dominate online visibility in your local geography and attract as many new patients as possible.
The term dental SEO agency or dental SEO specialist typically refers to a person or group of people that have advanced levels of knowledge in the field of SEO, specifically in the dental industry. These people spend hours and hours reading about the newest trends and tactics in the field of search engine optimization. This task is very boring for most people, but absolutely necessary to continually evolve as a SEO professional. They do do so to keep a finger on the pulse and stay ahead of the game to help their clients' website rank ahead of competitors. In a nutshell, the dental SEO agency should help you define a detailed SEO strategy and later take the required steps to implement it into your on-going SEO activities. Typically, the SEO agency relies on multiple SEO specialists that specialize in various sub-branches such as strategy, content creation, on-page SEO, technical SEO and link-building.
Choosing the best SEO agency for your dental office means research, research and research. To help you get a few answers to your questions, we have written a detailed blog post about how dentists should choose a dental seo agency. We understand that it is a big step to hire an SEO agency and to commit to a significant investment, while not seeing results right away. Your best bet will be to hire someone that specializes in the field of dentistry.
Most agencies are not specialists in the dental niche, and as a result, waste quite a bit of money and time optimizing websites for the wrong keywords. When you choose to work with me you get someone who understands dentistry and therefore targets the audience more effectively. As the son of a dentist, I have been around dental offices all my life. I’ve also worked in-house as the marketing manager of a private dental clinic startup for 2.5 years, helping it to grow from a nobody to one of the go-to clinics in the city. I understand what is important to dentists, and I understand how patients look for and select dentists online. Thanks to my experience working for both marketing agencies and dental offices, I am well equipped to make the most out of dentists’ marketing budgets and help them to increase profit. Now you know why I call my agency ‘Profitable Dentistry!
How long is a piece of string? This question is not straight-forward to answer, as there is a wide variety of companies offering SEO services these days. A provider in Asian countries will likely cost significantly less than a European based or American based SEO agency. There may be a few low-cost agencies that offer to work for several hundred $s / €s / £s. Often-times, these providers resolve to black-hat SEO tactics which bring about short-term results, but do more harm than good in the long-term, as your website might get a ranking penalty by Google if they notice any spammy activities. To help you gain a better understanding, we have written a detailed blog about the cost of dental SEO. Most reputable SEO agencies operate with an hourly rate above 100 $/ € / £. As a result monthly SEO management fees typically fall in the range of $/€/£1,500 - $/€/£5,000+ / month.
This boils down to your personal preference and the long-term strategic goal that you have. If you wish to build an in-house marketing team, it may be worthwhile to hire in-house and train one or more SEO managers. If your goal is to rank on page 1 of Google and you don't want to hire more employees, your best solution will be to outsource your SEO activities to a capable SEO agency for dentists. While this may be financially reasonable for franchise type clinics that have multiple office locations and multiple websites to manage, the typical dental practice will find the cheaper solution is to hire an SEO agency for the period it takes to rank on page 1 of Google. The average salary for a SEO manager is £38,033 / yr in the United Kingdom, and $70,031 in the United States. Without accounting for employee benefits and other expenses that an in-house employee would accrue, this accounts for roughly 3,000 - 5,833 per month. What will your in-house SEO manager do after he has successfully ranked your website for most relevant keywords? You see, there is only so much work that needs to be executed in terms of SEO, after a certain point of time the workload drops of significantly. If you had an in-house employee you'd be paying a high salary to someone who sits around idle. Besides, the obvious, a single in-house SEO manager will likely not be able to cover all SEO aspects him or herself. As a result, some of the activities will have to be outsourced, further increasing your monthly expenses. By hiring an SEO agency you can rest assured that you bring together a team of experts that cover all required aspects of SEO and will work on various tasks to move your project forward and achieve SEO success for your dental website. When you hire an SEO agency, you basically "borrow" a bunch of experts for your own SEO projects, by paying for a certain set of hours it takes to execute all required tasks. This has the benefit, that you only have to pay for work that is done and you don't have to continue paying after activities have been completed.
This differs from project to project. While some websites only need small tweaks to improve rankings, other websites might require new content or even a total website redesign. As a result, the answer depends on the circumstances of your practice. Typically, it could be anything from 3 months - 24 months.
We don’t believe in locking dentists into long-term contracts. I like to keep clients by delivering excellent performance, not by forcing them to adhere to watertight contracts. When it comes to SEO, we will first need to complete the first 6 steps outlined above. Once we have completed the analysis and have a status-quo of your website’s current performance, we will better understand how much work is needed to get your website to page 1. The strategy phase will serve to inform you on what activities need to be performed in detail as well as the required investment to do so.
Here’s some free advice - if an agency guarantees results, it’s a big red flag. Anyone who claims to guarantee results against a search engine algorithm is not doing their job responsibly. The process of SEO is to optimize your website to rank higher in search engines and search engines have an incredibly complicated algorithm that changes on a daily basis. This process can take time and what we can guarantee is that we’ll put your dental website in the best position possible for results. On a positive note, if you found us via a search engine search, despite us not necessarily having a physical presence in your city and maybe not even your country, you searched for a company that can help you with SEO and you found our agency website. If we can outperform other agencies, you can trust in the knowledge that we know what we're doing and that we can help your dental office get ahead of the local competition.
Our goal is to develop successful long-term partnerships with all of our clients and we're not after a ‘get rich quick scheme’. Unlike many other agencies and consultants, we only take on one dentist per city or within a 20 kilometer / 12.5-mile radius. This ensures that there will never be a conflict of interest and internal competition and I can help each dentist make the most out of his or her local potential.
The process of requesting a proposal is straight-forward. Just head over to the contact page and fill in the form, to let us know what services you'd be interested in, as well as your available monthly budget. Include some additional information in the message tab, so that we can better understand your needs and wants. We'll follow-up with you the same day or at latest next business day with a short survey. Once you fill in the short survey, we can schedule a short call with one of our staff members to get to know each other and discuss your project in more detail. If you are interested to move forward, we will then prepare a detailed proposal, based on the initial call, that outlines the entire project. Once you agree to the activities and the budget, we can sign the contract and get started to boost the online visibility of your dental website on page 1 of Google.
Don't wait any longer. It is time to start winning new patients!
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